When it comes to marketing your jewelry brand, you might be tempted to focus on just one strategy at a time. However, if you really want to promote your jewelry brand and increase sales, you’ll need to take advantage of multiple promotional channels, in addition to using other types of marketing strategies like email marketing, content marketing, or PR tactics.
Here are 7 helpful tips for promoting the jewelry brand that will help you get started today!
Table of Contents
1) Start a blog
The first step to promoting your jewelry brand is connecting with potential customers. Create a website or landing page and make sure it has all of your information, including products, contact info, etc. In addition to a website, I highly recommend blogging because it’s one of the best ways to build an engaged audience around your brand and products.
The majority of people don’t enjoy reading long sales pitches so you want to attract them with useful content that’s exciting and easy to understand. Try starting off with a review or feature on someone else’s product and work your way up to writing about your own jewelry designs. Be sure not only to include photographs but also videos showing how you create your pieces; people love watching videos because they can visually see what they’re getting into!
2) Share insider knowledge
One of your best opportunities to promote your diamond jewelry business is in-person interaction with real customers. If you can, share insider knowledge about how you created or sourced materials, or what unique processes went into designing each piece.
Not only will they appreciate knowing there was an actual person behind their purchase, but they’ll see that you truly care about their experience. Customers are more likely to share positive experiences online if they feel a personal connection with your business; take advantage of any chance to create that connection in person!
3) Optimize social media
One way to promote your jewelry brand is by building a social media presence. From Facebook and Twitter to YouTube and Instagram, there are plenty of platforms that can help you connect with customers on a more personal level.
How do you make sure your presence on these sites drives sales? One simple strategy is to post at regular intervals—think once or twice a day—and use each post as an opportunity to link back to your company’s e-commerce site or landing page. If people want something, they can buy it right then and there! The important thing here is to be consistent with your postings.
4) Reach out to influencers
When you’re new, you have nothing to promote. Instead of sending out press releases to industry blogs and magazines in hopes that they’ll write about your company, make it a point to meet some bloggers or journalists first. Invite them out for coffee and offer to send some samples or other promotional materials.
Most industry professionals are looking for quality stories that their readers will appreciate—and who better than you to provide them? When it comes time to ask for something in return, don’t be shy about it.
But first establish a rapport with these influential people so when you do ask them for coverage, they feel compelled to help you out because they like you. After all, one link from an influencer can give more exposure than an entire press release campaign.
5) Get press coverage
Getting press coverage can give your brand a huge boost. It makes your brand appear legitimate and also makes it more likely to be recommended by readers, friends, or followers.
However, many people never bother to look into how to do it effectively. If you’re looking for tips on how to get press coverage, start by taking a look at HARO (Help A Reporter Out). HARO is a free service that helps reporters find sources of information through email alerts. Use their search engine to find reporters who cover topics related to your jewelry business and sign up for daily emails from them.
6) Show up at events
Set up a booth at local events and markets to give customers a chance to try your pieces on. You’ll want to be careful about what you bring with you—many jewelry vendors carry dozens of items and could overwhelm buyers.
Consider bringing along just a few pieces that really capture your brand, or be willing to let prospective buyers see additional items at their own home later (or in your studio). Every time you sell something, ask if it’s okay to take their email address so that you can contact them when new designs come out. This will encourage repeat business and help grow your customer base.
7) Make videos and infographics
Videos and infographics can help boost engagement by 40 percent. While they may require some upfront effort, once they’re live on your social media pages and website, you can share them to drive traffic.
Additionally, videos and infographics are easy ways to illustrate your product or service in action. They aren’t just helpful when you want people to see what you do – they’re also great for identifying how-to information that will help shoppers navigate your site more easily or provide reasons why they should buy from you.
Conclusion
There are many ways to promote your jewelry brand, but there’s one thing that will make all of them easier: building a community. An engaged and loyal fan base is key to boosting traffic, increasing sales, and establishing your brand. Think about why someone would wear something from your jewelry line. A consumer is more likely to buy something if it’s been recommended by a friend or family member. So, in order to gain fans, become their friend by giving them insider access.
How can I get press coverage for my jewelry brand?
One way to get press coverage is to sign up for HARO (Help A Reporter Out). This service sends reporters daily emails with sources of information. Use their search engine to find reporters who cover topics related to your jewelry business and sign up for their emails.
Another way to get press coverage is to attend events and set up a booth. Bring a few pieces of jewelry that really capture your brand and be willing to let prospective buyers see additional items at their own homes later. Take their email address so you can contact them when new designs come out.
What are some tips for getting people to visit my jewelry booth?
Some tips for getting people to visit your jewelry booth include: setting up a booth at local events and markets, bringing along just a few pieces that really capture your brand, and asking every customer if it’s okay to take their email address so you can contact them when new designs come out.
What are some ways to promote my jewelry brand on social media?
Some ways to promote your jewelry brand on social media include creating videos and infographics, posting product photos, and asking customers to post photos of themselves wearing your jewelry.
Peter Marco is the owner of one of the most well-known jewellery stores. Many high-net-worth individuals who are looking for world-class jewels were among his clients, according to Successtitan.com Peter Marco net worth increased by $200 million.
